Privacy

Privacy Policy

Effective: 2025-10-26
Important legal notice. This policy is written to align with Canadian privacy law (PIPEDA), Quebec's Law 25, and the GDPR. Every business is unique — we recommend a review by a privacy professional before you rely on it.

1. Introduction

IntelliDU Inc. ("IntelliDU," "we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website (www.intellidu.com), mobile applications, and services (collectively, the "Platform").

By using our Platform, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not access or use our Platform.

We are headquartered in Mississauga, Ontario, Canada, and comply with PIPEDA, Quebec's Law 25 (for Quebec residents), the GDPR (for EU/UK residents), and other applicable privacy legislation.

2. Information We Collect

2.1 Information you provide directly

Account registration data (name, email, phone, encrypted password, country, target test date, preferred language, and securely-processed payment information); profile information (photo, educational background, IELTS history, study goals); content you create (essays, speaking recordings, test answers, notes, and messages); and your communications with support.

2.2 Information collected automatically

Usage data such as device/browser info, IP address and approximate location, pages visited, time spent, navigation patterns, and session frequency. We use session, preference, analytics, and marketing cookies — you can control these in your browser, though disabling some may limit functionality.

2.3 Information from third parties

Connected social-media profiles, payment-processor confirmations, analytics providers, and marketing partners.

3. How We Use Your Information

3.1 Platform functionality

To create and manage your account, process payments, provide automated evaluation and feedback (Writing/Speaking practice band), deliver personalised study plans, enable communication with instructors, and track your progress.

3.2 Improvement & development

To analyse usage patterns, train and refine our automated evaluation models, develop new tools, and research learning effectiveness.

3.3 Communication

To send Platform updates, provide support, share educational content, deliver promotional offers (with your consent), and request feedback.

3.4 Legal & security

To prevent fraud, enforce our Terms & Conditions, comply with legal obligations, and protect our rights.

4. Legal Basis for Processing (GDPR)

For users in the EEA and UK, we process personal data based on:

  • Consent — you've given explicit permission (e.g. marketing emails).
  • Contract — processing is necessary to provide services you requested.
  • Legal obligation — we must process data to comply with laws.
  • Legitimate interests — valid business reasons that don't override your privacy rights.

5. How We Share Your Information

We do NOT sell your personal information. We share it only in the limited circumstances below.

5.1 Service providers

Trusted third parties that help us operate. This includes payment processors (Stripe, PayPal) for secure transactions, video conferencing providers (Zoom) for live classes, cloud storage and delivery networks (Cloudflare R2, AWS) for hosting files and recordings, and AI/ML infrastructure providers (OpenAI, Anthropic) for automated scoring and transcription. They are contractually obligated to protect your data and use it only for specified purposes.

5.2 Automated model training

Your anonymised and aggregated practice responses may be used to improve evaluation accuracy and feedback quality. Personal identifiers are removed before any data is used for training.

5.3 Business transfers

In a merger, acquisition, or asset sale your information may be transferred; we'll notify you before your data becomes subject to a different privacy policy.

5.4 Legal requirements

We may disclose information to comply with legal obligations or court orders, protect our rights or safety, prevent fraud, or respond to law-enforcement requests.

6. Data Retention

We retain personal information while your account is active, while needed to provide services, and as required by law or to resolve disputes. Specific retention periods:

Account informationDuration of account + 2 years after closure
Audio recordings6 months after creation (unless saved by you)
Practice submissionsDuration of account + 1 year
Payment records7 years (required by tax law)
Marketing dataUntil you opt out + 30 days

7. Your Privacy Rights & Data Deletion

Wherever you live, you can ask us to do any of the following. You never need to give a reason, and we do not charge for these requests.

  • Access — receive a copy of the personal information we hold about you.
  • Correct — fix information that is inaccurate or incomplete.
  • Delete — erase your account and the personal information linked to it (see 7.1).
  • Port — receive your data in a portable, machine-readable format.
  • Withdraw consent — opt out of marketing at any time, without affecting your account.
  • Complain — raise a concern with your local privacy regulator. In Canada, that is the Office of the Privacy Commissioner.

7.1 How to delete your account and your data

Full instructions are on our Delete Your Account and Data page. In short: email info@intellidu.com from the address registered on your account, using the subject line Account Deletion Request. We confirm the request within 5 business days and complete the deletion within 30 days.

Deletion removes your profile, your practice submissions, your audio recordings, your study plan, and any social login connection — such as Google or Facebook — linked to your account.

What we are required to keep. Payment and invoice records are retained for 7 years because Canadian tax law requires it, and anonymised data that can no longer identify you may be kept to improve our evaluation models, as described in section 5.2. Neither can be used to re-identify or contact you.

If you signed in with Google or Facebook and only want to disconnect that provider without deleting your account, say so in your email and we will unlink it instead.

17. Contact Information

Privacy Officer
IntelliDU Inc., Mississauga, Ontario, Canada

Email: info@intellidu.com
Phone: 647-394-6601

We aim to respond to all privacy inquiries within 5 business days.